Strategy and Marketplace Positioning

  • Develop leaders’ strategic thinking skills and strategic – how to analyze marketplace conditions, match organization capabilities to opportunities, and make trade-off decisions.
     
  • Facilitate leaders through the process of articulating their marketplace positioning – how they intend to win with customers and differentiate themselves from competitors.
     
  • Validate how customers perceive an organization’s differentiation – how well does an organization actually differentiate itself and does its choices align with it strategic intent.
     
  • Design business planning processes for organizations – how to link strategic discussions to objectives, budgets, and workforce plans.